Blu-ray could win high-def battle

HD DVD backers could switch sides soon

This article was updated on January 10, 2008.

The two remaining studios backing HD DVD could switch sides soon, ending the high-def format war instantly.

Daily Variety has confirmed that Universal’s commitment to backing HD DVD exclusively has ended. And Paramount has an escape clause in its HD DVD contract allowing it to release pics on Blu-ray after Warner Bros.’ decision to back that format exclusively.

Neither studio is ready to throw in the towel immediately, however. On Thursday, Universal broke its silence about the matter to say that it plans to keep supporting the format for the time being, a pledge Par made earlier in the week. And in any case, U is committed to a series of HD DVD promotions in coming months.

Should Toshiba concede defeat on the format, the decision to drop HD DVD would be made for both studios. But Toshiba doesn’t appear ready to do that. At the Consumer Electronics Show, the manufacturer reaffirmed its commitment to the format, noting strong sales during the fourth quarter and indicating it would continue marketing its hardware through 2008.

But retailers may force the HD DVD camp’s hand: They’re unlikely to keep devoting premium shelf space to a dying format, and at this point, the odds are not in HD DVD’s favor. With Warners’ defection, only Par and U remain in the HD DVD camp; Sony, Disney, Fox, Lionsgate remain ardent Blu-ray backers. Warner sister companies New Line and HBO are also shifting allegiance to Blu-ray.

Last summer, Blockbuster also threw its weight behind Blu-ray, though some HD DVD discs remain in stores.

And Warner will continue to release HD DVD discs for the next few months to honor its previous commitment to Toshiba, which extends through May 31. Paramount’s HD DVD deal, which covers DreamWorks releases, was to run through this year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading