BBC Worldwide buys Mir Reality

Commercial unit nabs stake in company

The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum.

The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina.

A BBC Worldwide insider said: “Russia is Europe’s fastest-growing media market. We’ve never been able to achieve program sales in quite the way we wanted to in Russia, so this was an opportunity too good to miss.”

“Having links with a Moscow-based company is completely consistent with our policy of setting up local production hubs outside the U.K.,” the source added.

“These can exploit current BBC hits and our archive, and return money back to the license-fee payer which can then be invested in programs.

It is understood that the shingle will produce a local version of the Beeb’s high-profile motoring show “Top Gear” for REN, one of Russia’s largest private webs.

U.S. and Australian versions of “Top Gear” are already in the pipeline.

More Biz

  • U.S. Capitol

    Senate Democrats Close to Majority on Vote to Restore Net Neutrality Rules

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • Upright Citizens Brigade Marches in to

    Upright Citizens Brigade Marches in to Help Madison Avenue

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • Pete Ganbarg

    Atlantic Records Names Pete Ganbarg President of A&R

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • China's iQIYI Takes Further Step to

    China's iQIYI Takes Further Step Toward IPO (Report)

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • Leah Remini Scientology A&E

    Leah Remini Defends Paul Haggis, Suggests Scientology May Be Behind Misconduct Claims

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • Killer Content Blasts Weinstein Co. Sale

    Killer Content Blasts Weinstein Co. Sale Process and 'Optical Rebranding' Effort

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

  • Alex Pall, left, and Andrew Taggart,

    Merriweather Post Pavilion’s Roof Collapses

    The BBC’s commercial arm is in negotiations to take a minority stake in Russian production company Mir Reality for an undisclosed sum. The move is another sign of BBC Worldwide’s growing ambitions and follows its purchase of stakes in production companies in the U.K., Canada, Australia and Argentina. A BBC Worldwide insider said: “Russia is […]

More From Our Brands

Access exclusive content