Harvard Business School - Assistant professor, Business Administration
Assembled a series of fresh, entertainment-focused cases for future execs and management students.
At Harvard, instructors teach by the case method. In class, students evaluate real-world conundrums and debate whether they would make the same decisions: Was Harry Sloan right to partner with Tom Cruise and Paula Wagner? What considerations go into launching a network like the CW? How should Vancouver’s city manager prepare to host the 2010 Olympics?
“We try to put them in all sorts of different situations so they’ll be prepared to face all the unique challenges of the entertainment industry,” explains Elberse, who spent the last two years researching those three cases and 15 others from the worlds of media and sports.
Each week, Elberse unveils another scenario before bringing the case’s “protagonist” (or another firsthand player) to interact with the class. For the United Artists example, Wagner herself participated in a one-hour Q&A with students.
“That was one of the more interesting cases because it raises issues about the role stars have in the film industry and addresses questions of whether they should get equity in films,” Elberse says.