BAGHDAD — Ad spend in the United Arab Emirates, which grew at a rate of 54% last year, will top $2 billion by 2010, global media agency ZenithOptimedia predicts in its latest report, according to website Arabianbusiness.com.
Site said ad spend in the UAE grew from $869 million in 2005 to $1.3 billion in 2007, with 64% devoted to Arabic and English newspapers, 16% to television and 13% to magazines. The remainder was shared between outdoor ads (around 5%), radio commercials (around 2%) and cinema advertisements (1%).
The 54% increase in the two-year review period was the highest in the Middle East, the report said.
The website quoted Spencer Felix, exhibition manager at Abu Dhabi’s upcoming Signage, Imaging and Media trade show, as saying the report also found Internet spending will account for 9.7% of world advertising expenditure in 2008, and 12.3% in 2010.
“While the report downgraded 2008 advertising growth forecasts for North America and Western Europe from 4.4% to 3.8%, growth continues to strengthen elsewhere and the agency has increased its 2008 forecasts for the rest of the world from 10.9% to 11.1%,” Felix said in a statement.
The report predicts Russia will be the top contributor to growth in global advertising expenditure between 2007 and 2010, with a growth rate of 92%, followed by China (61.5%), the Middle East (54.2%), India (52.2%), Brazil (46.6%) and South Africa (45.8%).