Sormat pits the show's host against guests
BERLIN — Scandinavian entertainment group Zodiak Television has picked up rights to German web ProSieben’s hit format “Beat Your Host” for U.K., Sweden and Finland.The format pits the show’s host against his own guests in contests of physical prowess, intelligence and luck. Challenges range from pole vaulting to geography tests to spreading soft cheese on a sandwich. If the contestants win, there’s a cash prize, but if they lose, the prize money goes into the jackpot for the next show and a new contestant. Jens Richter, managing director of broadcasting group ProSiebenSat.1’s distribution division SevenOne, said the show’s innovative concept and high market shares — the skein has garnered up to 30% among key 14-49 demo — have attracted plenty of attention in other countries. Zodiak will produce the show via its local production subsidiaries, Diverse Prods. in the U.K., MTV Mastiff in Sweden and T & T Broadcasters in Finland. The German version of the show, known as “Schlag den Raab” after the show’s host Stefan Raab, is produced by Cologne-based Brainpool.