Unit will provide film clips, photos, ring tones
Miami-based Spanish-language distrib Venevision Intl. has jumped on the wireless bandwagon with the launch of Venemobile.
New business unit will provide film clips, photographs and ring tones from parent company Cisneros Group’s music, film and TV divisions for the U.S. Hispanic wireless phone market.
Venevision Intl. distributes Spanish-language soap operas, musicals and talk shows from the programming catalog of the Cisneros Group.
Venemobile is headed by Daniel Rodriguez, a Venevision Intl. executive who joined the company two years ago.
Cisneros Group owns a hefty stake in U.S. Hispanic broadcaster Univision.