AUCKLAND — Kiwi broadcaster TV3 will finally launch its long-delayed breakfastcast to coincide with the start of the Rugby World Cup, for which it has exclusive rights, later this month.
In an announcement last week, TV3’s program director Kelly Martin said the show hopes to hold on to dawn viewers of the matches, which this year take place in France. Tourney kicks off Aug. 18.
“Sunrise” will air 6:30-8:30 a.m.
News and current affairs director Mark Jennings said the move had been delayed several times. It was set back last September when TV3 majority shareholders CanWest Global Communications announced they were selling its 70% stake.
Sale process took eight months and after that the new controlling shareholder Ironbridge Capital gave the show a greenlight.