The fifth TV France Intl. showcase organized for TV channels in the Middle East will be held in Dubai on Jan. 24 and 25 at the Dusit Hotel.
More than 75 television program heads, acquisition execs and distributors from the region (as far afiled ats Morocco and Syria) have already confirmed their participation. Like last year, the event is also open to buyers from India. More than half of the participants will be attending the regional event organized by TV France International for the first time.
Viewer ratings for French programs, be they cartoons, family fiction, docs, current affairs, the performing arts or gameshows, are rising throughout the world. In 2005, sales of French shows to the Mideast rose by 35%.