LONDON — Ambitious U.K. indie Tinopolis has snapped up Video Arts Group, the combo formed by John Cleese to make training films.
The purchase of Video Arts Group by Tinopolis for £2.4 million ($4.8 million) is the latest in a string of acquisitions by the Welsh indie.
Tinopolis executive chairman Ron Jones said: “Buying Video Arts is in line with our stated acquisition strategy of looking for companies that provide value for our shareholders and extend our presence in our major markets.
“This acquisition moves our existing education and training business in Tinopolis Interactive into a new sector in that industry.”
Video Arts Group was set up by Cleese in 1972 as a way of bringing humour to the somewhat staid approach of con-ventional training films. Since then the combo has made several hundred films for more than 100,000 organisations in the U.K. and overseas.
Tinopolis’s portfolio of indies includes Mentorn and Sunset and Vine.