DMG plans to increase telenovela production
BUENOS AIRES — Dori Media Group has brought in $3.7 million from telenovelas sales brokered at Mipcom last month in Cannes.
DMG chief executive and prexy Nadav Palti, who spoke in Buenos Aires, where the Israel-based company has distribution and production units, said it sold 2,301 hours in tapes and format rights to 11 countries in deals that could increase to $6.5 million if buyers exercise options for additional hours.
Additional deals are expected to close by the end of 2007, Palti said.
The executive said the biggest sellers were womanizer comedy “Lalola,” teen novela “Patito feo” (Ugly Duckling), boxer-executive romance “Sos mi vida” (You Are the One), private school novela “Rebelde Way” (The Rebels), romance “Juanita la soltera” (Juanita is Single) and soccer-focused “The Champion.”
DMG plans to increase telenovela production from its current 600-800 hours a year to 800-1,000 hours in 2008 and to more than 1,000 the following year to expand sales. Its production is centered in Israel and Argentina.