Telecinco earnings rise 13.5%

Advertising grew 7.8% to $732 million

Driven by still-buoyant advertising in Spain, broadcaster Telecinco, one of Europe’s healthiest TV networks, posted record first-half earnings of E211.6 million ($290.1 million), up 13.5% year on year.

Total sales came in at $784.2 million. Advertising grew 7.8% to $732 million, another record.

“That’s slightly above expectations, even though the market expected Telecinco results to be excellent,” said Glen Spencer Chapman at Ibersecurities.

Telecinco was the only broadcaster in Spain to notch up 20%-plus audience shares January-June, reaching an all-day average of 20.4%.

That share owed much to Telecinco’s primetime fiction, with seven series in Spain’s top 10 of highest rating dramas last season, led by “CSI: Miami” (5.1 mil-lion viewers, 27.7% share), Spanish sitcom “Aida” (4.9 million, 28%) and domestic ER drama “Hospital Central” (4.7 million, 27.2%).

The challenge for Telecinco is to raise its TV ad prices to compensate for falling share in a fragmenting Spanish TV market.

According to Telecinco managing director Giuseppe Tringali, the Mediaset-controlled broadcaster has managed to push up prices by 9.8% this year.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety