LONDON — CBS Paramount Intl. Television has struck a deal with the U.K.’s Virgin Media that will see hundreds of hours of “Star Trek” programming made available via the cable company’s VOD service.
As well as airing on the recently-launched Virgin1 channel, “Star Trek” episodes will now be accessible to subscribers of Virgin’s premium XL package via its TV Choice On-Demand service, alongside the recently launched Warner TV VOD channel.
Virgin Media digital subscribers will have free access to episodes broadcast in the last seven days on Virgin1, and selected episodes will be made available free via the Virgin Central channel.
The deal extends the studio’s existing relationship with Virgin Media, which already has exclusive free and pay TV rights to the “Star Trek” franchise (excluding the original series, which airs on Sci Fi Channel in the U.K.).
Just this week, media analysts Screen Digest published research forecasting rapid growth for Europe’s VOD and pay-per-view markets, with revenues set to hit Euros 3 billion ($4.4 billion) by the end of 2011.