Muscle cars. Classic rock. Scary monsters and evil demons. Chain saws. Handsome guys and hot girls. Jeffrey Dean Morgan dying. “Supernatural’s” got it all, including a hard-core fan base who have built elaborate website shrines to the series. So why isn’t it a bigger draw for the CW, especially among the “Buffy the Vampire Slayer” and “X-Files” demo?
This is a question that keeps “Supernatural” creator-exec producer Eric Kripke up at night listening to things that go bump. Not that he isn’t happy and grateful to just to have his spawn live for another season, its third, in the 2007-08 season. But he’d like to get the word out that there is hope in the Thursday 9 p.m. slot for people who like more other-worldly entertainment than the docs of “Grey’s Anatomy” or the forensics of “CSI: Crime Scene Investigation.” Hell, actor Jeffrey Dean Morgan, the cardiac-challenged martyr of “Grey’s Anatomy,” even died in the first episode of “Supernatural” last season, after cutting a deal with the devil to allow his older son to live.
“Because I believe in the humanity of man, I believe there’s a wider audience out there for this show,” Kripke joked over breakfast (brioche and coffee) the other day, down the street from Warner Bros. where “Supernatural” is produced. “I don’t think we have to live on ‘Grey’s’ and ‘CSI’s’ scraps. But we do have to find a way to get the word out that this show is out there. The people who used to watch ‘Buffy the Vampire Slayer’ are not watching anything else on the CW.”