Sherlock heads to Jetix

Exec to look after business development in U.K., Nordic

LONDON — Pan-European kids entertainment specialist Jetix on Friday announced the appointment of Jo Sherlock as commercial director for the U.K. and Nordic territories.

In this newly created position, she will be responsible for business development and distribution across traditional and new media platforms.

Sherlock, who was previously at Bloomberg Television, where she was head of new media broadcast global distribution, will start at Jetix in March. She will report to Jetix U.K. and Nordic m.d. Boel Ferguson.

“Jo’s exceptional experience, knowledge and expertise in both distribution and new digital broadcast products will prove enormously beneficial in these increasingly competitive markets,” commented Ferguson.

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