‘Secret Story’ brings in big audiences

'Big Brother' spin-off a hit for TF1

Leading commercial web TF1 drew 4.9 million viewers, a 30.1% audience share, Saturday night with the first episode of Endemol’s “Big Brother” spin-off “Secret Story,” six years after rival web M6 scored a hit with “Loft Story,” the Gallic version of “BB.”

TF1 hailed the result as a “clear success” even though some of France’s least successful reality skeins got off to a stronger start.

The show was watched by 47.7% of 15- to 34-year-olds. Pubcaster France 2 came in second place with 4.25 million viewers, a 22% audience share, for long-running gameshow “Fort Boyard.”

Although its premise is slightly different — the candidates each have a secret that the other participants have to discover — “Secret Story” shares many things with “Loft Story,” the show that introduced the French to reality TV, including the same producer, Endemol, and the same presenter, Benjamin Castaldi.

Its title and logo — an eye — also inspire a feeling of deja vu.

When “Loft Story” first aired, a coup for M6, TF1’s then topper Patrick Le Lay described the show as “pornographic” and vowed to keep his channel a reality-free zone.

TF1 has changed its tack since then. Talent-spotting format “Star Academy” and “Koh Lanta,” a French adaptation of “Survivor,” are two of its most popular shows.

M6 head Nicolas de Tavernost claimed in an interview that Endemol had pitched “Secret Story” to him first, but he’d turned it down. “ ‘Loft Story’ is behind us,” the topper said.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading