Rupe forces web to drop Sky name

Premiere name violated trademark protection

BERLIN — German pay TV group Premiere is rebranding its Premiere Sky satellite service Premiere Star after being sued by Rupert Murdoch’s British satcaster BSkyB over its use of the name Sky.

Earlier in June a Berlin district court ruled that the platform’s original moniker violated the trademark protection of BSkyB’s own name, saying it would cause confusion.

Although Premiere initially said it would appeal, the new name will allow the service to start as planned in September.

A continued legal battle with the satcaster would have delayed the launch and had little chance of a victory. BSkyB has trademarked the name Sky throughout Europe.

Premiere Star will initially offer subscribers 15 channels, including channels that are not available over satellite, such as Turner Broadcasting System’s Boomerang, Cartoon Network and Turner Movie Classics.

Premiere Star topper Wolfram Winter called the new moniker “a very good alternative.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading