Posh a lukewarm draw for NBC

Victoriabeckham_2I think there might’ve been more people at LAX to greet the Beckhams last week than those who turned out on Monday night for the NBC spesh “Victoria Beckham: Coming to America.” The hourlong 8 p.m. infomercial for Posh and Becks Do America averaged 4.9 million viewers and 2.2 rating/7 share in adults 18-49 demo, per prelim Nielsens and Variety’s star ratings reporter Rick Kissell. Not exactly a gooooaaaaal for NBC but heck, it’s summer (and it does validate Peacock’s decision to downsize the show from multiple segs to a special). You’d expect there to be more hoopla in L.A. for the new import and yawns around the rest of the country. And let’s face it folks: The Spice Girls were never the Beatles, or even Gerry and the Pacemakers. With all due respect to Simon Fuller, they were a pre-fab pop confection that hit for a minute during a low point for the music biz.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety