ParaMedia nabs ‘Beat Your Host’

Gameshow pits host against contestants

Warner Bros.-based shingle ParaMedia has picked up U.S. rights to German web ProSieben’s hit format “Beat Your Host.”

The show, which pits its host against his own guests in contests of physical prowess, intelligence and luck, has become one of the most successful new formats on German TV, with audience shares reaching 30% in the key demo of people 14-49.

ProSiebenSat 1 sales arm SevenOne Intl. sold the U.S. format rights to ParaMedia to produce through Warner Horizon Television, which handles primetime reality programming for Warner Bros. Television.

Created and produced by Germany’s Raab TV and Brainpool, the show sets up challenges ranging from pole vaulting to geography tests to spreading soft cheese on a sandwich. If the contestants win, there’s a cash prize, but if they lose, the prize money goes into the jackpot to await the next contestant.

“The success of ‘Beat Your Host’ in Germany proves that the format works,” said ParaMedia’s Jim Paratore. In March, Scandinavian entertainment group Zodiak Television nabbed rights to the show for the U.K., Sweden and Finland. Zodiak is producing the various versions via its local production subsidiaries, Diverse Prods. in the U.K., MTV Mastiff in Sweden and T&T Broadcasters in Finland.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading