Star Group, Qin Jia Yuan to produce TV series
HONG KONG — Star Group has joined up with Qin Jia Yuan Media Services Co. (QJY) to produce a Chinese-language TV drama.The 30-episode series will be based on popular novel series “Wesley,” which is Hong Kong’s answer to Indiana Jones, said Benson Chao, corporate affairs and communications manager for News Corp.’s Star. Subsidiaries of the two companies — Star’s SGL Entertainment and QJY’s Hangwai Enterprises — will work together to develop the storyline and script, as well as to find a cast, director and production crew. They also will team on sales and distribution, packaging and promotion in the region and abroad. Each company will invest in the project, although a budget hasn’t yet been set, Chao said. QJY will oversee the co-production that will be filmed in China, Hong Kong and Macau. The Hong Kong-listed company also will hold exclusive worldwide perpetual rights. Star will have exclusive rights to air the drama on its Star Chinese Channel in Taiwan for five years, as well as exclusive worldwide distribution rights outside of China for five years. “The potential of the overseas market remains unexplored,” said Anita Leung Fung Yee, chief exec of QJY. “The collaboration with Star’s strong distribution network will be a definite advantage.” Shooting will start in September and is expected to wrap in July 2008. Series should air that summer in China and in Taiwan the following year.