Strand to broadcast on MHz's int'l channel

TOKYO — Pubcaster NHK is partnering with satellite broadcaster MHz Networks to launch NHK World TV, NHK’s international strand, in Washington D.C. this July, NHK has announced.

Virginia-headquartered MHz Networks will broadcast the strand on its 6th international channel, together with France 24, Russian World TV, Russia Today and NTA (Nigerian Television Authority), targeting the Washington metro area. MHz will also offer NHK World on cable via its channels Cox, Comcast, Verizon and RCN. Cox has taken the lead, airing the NHK strand since May 30. Comcast will be next to launch, on July 10, followed by Verizon and RCN.

Since its start in 1995, NHK World has beamed its mix of news, information and entertainment programming free of charge on three communications satellites. Though first skewed toward Japanese expats, the channel has since gone global, with 80 percent of its shows subbed or dubbed in English. NHK also operates NHK World Premium, a pay service, on cable and satellite, as well as the Radio Japan international radio service.

Viewers in North America have yet another way to see NHK programs: TV Japan, a pay service that broadcasts shows from a variety of sources, including the commercial webs.

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