Enviro themes will be scripted into storylines
The programming dial turns green for NBC Universal in November as environmental themes will be scripted into programming as part of a week-long “Green is Universal” initiative.
Bravo Media president Lauren Zalaznick, head of NBC U’s Green Council, said that all NBC U networks would participate including broadcast, the cable networks, news, sports, daytime and latenight.
“For the first time ever, the massive resources of the entire NBC U family will stand together behind a single pro-social cause,” Zalaznick said.
All NBC U programming, both scripted and unscripted, will adopt green-friendly and environmentally-oriented messages during the week of Nov. 4, starting with Sunday Night Football.
“We will have every single one of our primetime shows with storylines themed to green, with our characters from Michael Scott (”The Office’) to ‘Journeyman’ becoming positive members of the ‘going green’ society,” said NBC Entertainment co-chairman Ben Silverman.
The week is the first companywide effort undertaken as part of NBC U’s “Get on Board” campaign for environmental awareness introduced on May 24.