NBC Universal going green

Enviro themes will be scripted into storylines

The programming dial turns green for NBC Universal in November as environmental themes will be scripted into programming as part of a week-long “Green is Universal” initiative.

Bravo Media president Lauren Zalaznick, head of NBC U’s Green Council, said that all NBC U networks would participate including broadcast, the cable networks, news, sports, daytime and latenight.

“For the first time ever, the massive resources of the entire NBC U family will stand together behind a single pro-social cause,” Zalaznick said.

All NBC U programming, both scripted and unscripted, will adopt green-friendly and environmentally-oriented messages during the week of Nov. 4, starting with Sunday Night Football.

“We will have every single one of our primetime shows with storylines themed to green, with our characters from Michael Scott (”The Office’) to ‘Journeyman’ becoming positive members of the ‘going green’ society,” said NBC Entertainment co-chairman Ben Silverman.

The week is the first companywide effort undertaken as part of NBC U’s “Get on Board” campaign for environmental awareness introduced on May 24.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety