BERLIN — Even the Chinese have joined the global celebrity news craze.
NBC’s international TV arm has licensed a Mandarin-language version of “Access Hollywood” in the People’s Republic of China.
Deal was unveiled Tuesday by Leslie Jones, VP of international sales and format production for NBC Universal Intl. Television Distribution, which will dis-tribute “Access Hollywood China.”
The Chinese series, produced in Beijing, airs as a one-hour weekly program hosted by Chen Juan.
Produced via a consultancy arrangement through Small World Television, “Access Hollywood China” now can be seen throughout the People’s Republic of China.
The series recently added Asian actor and supermodel Hu Bing to its lineup as an international segment celebrity and features local Chinese entertainment stories, as well as content from the U.S. syndicated series.
“The fact that ‘Access Hollywood’ is being produced in Beijing with a Chinese host, and the majority of the content is shot in China, is a testament to how well this format adapts culturally,” Jones said.
“The appetite for international entertainment lifestyle content in China is increasing dramatically,” said Jon Goodman, CEO of Small World Television.
“Access Hollywood” is in its 11th season in U.S. national syndication.
Ireland’s Channel 6 has also launched a customized version of “Access Hollywood.”