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National Geographic makes play for kids

Network launches programming for preschoolers

In a bid to attract the predominantly young population in the region, National Geographic Channel will launch on April 16 its first branded block aimed at preschoolers.

Dubbed “Nat Geo & Me,” the block will air daily from 6 a.m. to noon across Latin America, with Mexico airing it between 6 and10 a.m.

Programming initially consists of pickups, but original productions will air in the coming months.

Main programming block includes “The Zula Patrol,” which targets kids ages 3-8 and aims to teach them about Earth and other planets through the exploits of its wacky alien characters. Other skeins include “New MacDonald’s Farm” and “Crawford’s Corner.”

These are dubbed into Spanish and, for Brazil, Portuguese.

Developed with child psychologists and infant development experts, “Nat Geo & Me” also includes educational interstitials with riddles, puzzles and information on a variety of subjects such as food, the elements, the environment, numbers and colors.

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