BEIJING – MTV has launched a series of skeins aimed at raising awareness of, and preventing, human traffic in the Asia-Pacific region.
It bowed “Traffic: an MTV EXIT Special” in Beijing as the first installment.
MTV researched and produced the documentary with the help of various expert organizations.
Skein features the stories of real people in Asia connected by trafficking, such as a woman from the Philippines forced into prostitution and an Indonesian woman forced into domestic servitude in Singapore.
“Traffic: An MTV Exit Special” was produced in multiple languages to maximize local relevance and each different language version is hosted by a different celeb — Karen Mok presents the documentary in Mandarin, Tata Young presents in Thai, and Rain of South Korea will present the Korean version of the program.
Other artists to be announced shortly will present versions in English, Japanese, Tagalog, Bahasa Indonesian and Mongolian.
The campaign is produced in partnership with the United States Agency for Intl. Development (USAID) and will bow at 11:30 a.m. Oct. 6 on MTV China’s 24-hour Channel on and 6 p.m. Oct. 7 on MTV Mandarin.
“Human trafficking is a growing problem that is affecting millions of young people from Asia and around the world. Many of the victims fall within MTV’s 16-24 demographic, which makes the MTV Exit campaign particularly relevant to the MTV’s youth audience,” said Simon Goff, MTV EXIT campaign director.