BUENOS AIRES — MTV Networks Latin America expects to triple its production in Argentina with the opening of a studio in Buenos Aires, helping ramp up programming acquisitions and the sale of original content.
The Viacom company has secured a 33,370 square foot building in the artsy Palermo Soho district.
The complex will start operating in 2008 and house 150 employees, up from 30 in 2006. They will handle local and pan-regional tasks in communications, creativity, digital media, finance, marketing, production and research, as well as operations and technical functions, for the Latin American versions of MTV, Nickelodeon and VH1.
MTVNLA is establishing the base to beef up sales and production in Latin America, shifting jobs there from its Miami headquarters.
“Argentina has a large base of talent in creativity,” said Paula Guerra, general manager for MTV Networks Argentina, who declined to disclose spending on the effort.
The city has a big pool of actors, directors and technicians, as well as the largest concentration of indie producers in Latin America, many of which are expanding internationally.
Pol-ka, for example, is doing versions of “Desperate Housewives” in the region, and others like Eyeworks Cuatro Cabezas are widely exporting programs in ready-to-roll and remake versions.