You will be redirected back to your article in seconds

MTV cheers its VMA bulge

BritneyIt’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs.

MTV also reports that it has beamed out more than 7 million video streams of show snippets, a record that beats last year’s 6.7 million streams during the same period, and on Sunday night it delivered some 871,000 streams of the full-blown VMA telecast through its MTV Video Music Awards On-Demand service. So while these bulges aren’t attached to any of Britney Spears’ body parts per se, her much-panned perf helped drive a whole lot ‘o this traffic — undoubtedly more than if the critics had been raving or even lukewarm about her big comeback effort.

Using the old-fashioned Nielsen ratings yardstick, Sunday’s live VMA telecast drew an average of 7.1 million viewers, up 23% from last year, when the show’s ratings tumbled precipitously. In the MTV target demo of 12-34, kudocast drew 5 million viewers, also up 23% from last year’s low ebb.

Meanwhile, David Letterman came up with some face-saving (belly-saving?) excuses for why Britney bombed so badly on Sunday in his Top Ten list on Monday’s show. (Click here for the clip.) Among the highlights:

No. 9: I haven’t been myself since Phil Rizzuto died.

No. 3: Uh…global warming.

No. 1: Wanted to get myself on Oprah like Dave.

(Pic of Britney Spears by John Shearer/WireImage)

More TV

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

  • Unfinished 'Doctor Who' Episode Is Finally

    Unfinished 'Doctor Who' Episode Is Finally Completed - 38 Years Later

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

  • Dish Network

    CBS, Dish Resolve Carriage Dispute

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

  • 'Mystery Science Theater 3000' starring Jonah

    'Mystery Science Theater 3000: The Return' Renewed for Season 2 At Netflix

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

  • Duffer Brothers Variety Facetime Interview

    Duffer Brothers on 'Stranger Things' 2 and What Scares Them

    It’s the bulge that they’re all talking about today at MTV. MTV sez that Monday was MTV.com’s busiest day ever “by far” with 2.6 million unique visitors, up 40% over its previous record-high, which was day after last year’s VMAs. MTV also reports that it has beamed out more than 7 million video streams of […]

More From Our Brands

Access exclusive content