NBC Universal Domestic Television renews strip on eve of NATPE
There may not be many firstrun strips coming into the market in 2007, but a number of established ones are getting renewals on the eve of NATPE.NBC Universal Domestic Television Distribution has renewed its “How To” series “The Martha Stewart Show” in more than 80% of the U.S. for its third season in national syndication. Clearances were unveiled Thursday by Barry Wallach, president of the conglom’s syndie unit, and by Sheraton Kalouria, prexy of Broadcasting for the domestic diva’s company Omnimedia. “The Martha Stewart Show” has now been renewed for next season on stations representing NBC U, CBS, Scripps, Sinclair, Hearst-Argyle, Media General, Gannett, Belo, Allbritton, Fisher, Gray and LIN, among others. New stations for season three include KING Seattle, WISN Milwaukee, WLKY Louisville and WOWT Omaha. It was previously announced that “The Martha Stewart Show” had been renewed on the NBC Owned and Operated stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco and other major markets. Martha Stewart and Mark Burnett are executive producers of “The Martha Stewart Show,” which is produced by Martha Stewart Living Omnimedia and distributed by NBC Universal Domestic Television Distribution. Kalouria added: “This is a terrific endorsement of ‘The Martha Stewart Show’ by the station community,” said Kalouria. In its most recent national ratings, the show scored its best ratings of the season in households, total viewers and in key women’s demos.