MadmengalgroupHe grew up yearning to write for “Playhouse 90” and “The Twilight Zone.”

Unfortunately for Matthew Weiner, he was born about 35 years too late, and as it happened, his break as a TV writer came in sitcoms, not high-end dramas.But Weiner was nevertheless determined to pursue his vision for a series that would capture all of his fascination with American culture in the finger-snapping era of Camelot and the Cuban Missile Crisis, of skinny ties and steel-tipped bras, of the Rat Pack and Sputnik.

By day, Weiner was working on the CBS sitcom “Becker.” By night, with the added motivation of the approach of 35th birthday, he poured himself into penning the pilot of his period-dreams. That was seven years ago. On Thursday, after many a twist and turn his Weiner’s life and that of his pilot script, his baby is set to make a splashy entrance on the heels of effusive reviews and a big marketing push from AMC. The film-centric basic cabler picked Weiner’s “Mad Men,” from Lionsgate TV, last year as the show to leadMadmenweiner_2  the channel into the scripted series realm.

“No network quite got this show until AMC,” Weiner says, and that’s in keeping with the spirit of the show. “This show is all about misconceptions, and our contemporary culture’s misunderstanding of this period in American history and how it influenced who we are today,” Weiner says.

CONTINUE READING TO WATCH A VIDEO CLIP OF "MAD MEN" CREATOR MATTHEW WEINER DISCUSSING THE PERIOD SETTING OF THE SHOW.

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