Buys add to effort to court younger viewers
Spanish terrestrial broadcaster La Sexta has inked with Disney-ABC Intl. TV for U.S. shows “Reaper” and “Greek.”
Broadcast Stateside by CW, comedy actioner “Reaper” revolves around a 21-year-old slacker who learns his parents have sold his soul to the devil. ABC Family’s college-set drama “Greek” turns on students navigating the world of fraternities and sororities.
Launched in March 2006, La Sexta skeds sports and U.S. dramas as its primetime staples to lure a young audience, head of acquisitions Sergio Ramos said.
The channel’s average is a 3.1% share. However, the second seasons of “Prison Break” and “Bones” have performed well above that, at 4.8% and 4%, respectively. “Shark” bowed in September in primetime and averages 4%.
As La Sexta has a raft of U.S. skeins, the writers’ strike is a matter of concern. “We are working to adapt our programming schedule to avoid the impact,” Ramos said.
Channel is controlled by Spanish production house Imagina and Mexico’s Televisa.