Golden Globes coverage helps ratings boost
“Access Hollywood” scored its highest national syndication rating in three years at a 3.2 for the week ended Jan. 21.
Ratings pop was due to Golden Globes coverage on Jan. 15 as well as NBC Universal mag’s exclusive kudofest interviews with “Grey’s Anatomy” thesps Isaiah Washington and Katherine Heigl.
Heigl admitted to skein’s reporter Shaun Robinson that she was “not OK” with Washington’s backstage remarks.
Comments like that helped skein draw a 3.8 for its Jan. 16 episode — the show’s highest single rating of the week.
Compared to rival entertainment magazine skeins, “Access” showed the most growth week-to-week and year-to-year gaining 10% for the week and up 19% for the year.
The Globes also helped boost ratings for fellow mags including “Entertainment Tonight,” which drew a 5.9, the skein’s highest ratings in two years. “Inside Edition” hit a new season high at a 3.7 while “The Insider” remained steady at a 2.8 and “Extra” went unchanged at a 2.3.