You gotta give Disney credit. Mouse House is leaving no synergy stone unturned in its pre-launch tub-thumping for “High School Musical 2.” Telepic’s soundtrack will debut on Saturday on its Radio Disney service, a week before the really big shew bows on Disney Channel, to the orgasmic delight of teen and tween girls across this great land. Tunesmiths from the first “HSM” have delivered a bunch of new songs for Zac Efron and Ashley Tisdale (pictured left), Corbin Bleu and Co. to warble in the hopes that they’ll become as synonymous with the sequel as “We’re All in This Together” and “Start of Something New” are to the first tuner.
The hits-in-waiting in the sequel, which preems Aug. 17 are expected to include the opening anthem, “What Time is It,” a love-letter to summer vacation penned by Matthew Gerrard Robbie Nevil; and “Fabulous,” a Sharpay tune by David Lawrence and Faye Greenberg that is set to what’s described as a Busby Berkeley-esque production number.
Thanks to the magic of digital distribution, Radio Disney is now widely available via the Web, at RadioDisney.com, on XM and Sirius satellite radio services as well as iTunes. And it’s even available in a buncha big cities the old-fashioned way on more than terrestrial radio outlets in the U.S. and South America. A decade ago, when Disney transformed some of the radio stations it acquired in its Capital Cities/ABC purchase, I was sure the concept of “Radio Disney” was going to be a huge flop, given that kids don’t grow up hugging transistor radios anymore. Shows how much I know.