Fox Business News is upping the ante in the morning show game with “Opening Bell,” a program that will air at 9 a.m. starting Monday.
The hourlong will run in place of the fourth hour of “Money for Breakfast,” structuring the FBN morning shows along the lines of CNBC’s 6-9 a.m. “Squawk Box” and the subsequent “Squawk on the Street.”
Former CNBCer Alexis Glick will be anchoring the show, which will focus on the market openings and stock updates as well as major news stories. In a release, Fox News exec VP Kevin Magee said “Opening Bell” will give people “a one-hour daily snapshot into what’s expected to happen on Wall Street for the day.”
When FBN entered the scene in October, Magee reportedly said that he didn’t want the network to steal viewers from CNBC or Bloomberg TV, hoping instead to pull in people who don’t ordinarily watch financial news. (FBN has since been true to that non-traditional philosophy with segments like the cartoon finance analysis bit, “Hoofy and Boo.”)
“Opening Bell’s” location puts it in competition with the first hour of “Squawk on the Street,” but its focus on finance as applied to general interest stories might indeed separate the show from the stat-heavy herd.