You will be redirected back to your article in seconds

Everything’s Rosie at ‘The View,’ right?

Despite friction, talk show is up 23% among women 18-49

ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June.

Or would it?

Since O’Donnell’s arrival last fall, ABC’s 10-year-old gabfest has exploded into the kind of hit daytime prexy Brian Frons calls a “once in a career moment.” It’s up 23% among women 18-49, an unheard-of spike in daytime TV.

But the upswing is the product of a love-her-or-hate-her fascination seldom seen in Alphabetland since the days of Howard Cosell.

“We are dealing with a very strong personality so for (producer) Bill Geddie and I it is a learning experience,” Walters says. “We’ve had to get used to her ways and she’s had to get used to our ways.”

ABC execs readily say re-upping O’Donnell is a top priority. They remember life a year ago, when ratings were on the wane and they faced the prospect of replacing both Meredith Vieira and Star Jones.

Unlike the other co-hosts, O’Donnell doesn’t wear an earpiece, making it harder for producers to communicate with her. Walters, at least publicly, says she expected that level of spontaneity. “You’re not sure what is going to happen next,” she says. “It’s still ‘The View’ but Rosie is a strong personality.”

And one who arguably holds more cards than ever.

More TV

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • YouTube logo

    TV News Roundup: YouTube Greenlights Tinder-Themed Comedy 'Swipe Right'

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • THE GIFTED: L-R: Natalie Alyn Lind,

    Delayed Viewing Ratings: 'Gifted' Scores for Fox, 'Good Doctor' Stands Strong on ABC

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

  • The Walking Dead Season 7 Mid

    Microsoft Picks Up Six-Second Ads in AMC's 'Walking Dead'

    ABC execs could only hope last week’s on-air high-five meant lasting solidarity between Rosie O’Donnell and Barbara Walters, who joined forces in their ongoing feud with Donald Trump. More friction between the two “View” hosts would only complicate the re-signing of O’Donnell, whose deal ends in June. Or would it? Since O’Donnell’s arrival last fall, […]

More From Our Brands

Access exclusive content