BIARRITZ, France — French TV exports rose 4.2% last year to e157 million ($214.3 million), with Germany the leading client followed, surprisingly, by the U.K.
The U.S. spent around $15 million on Gallic fare, mostly animation, according to figures due to be released today at the French TV sales Rendezvous.
Germany shelled out $27.3 million on French programs, up from $19.1 million a year earlier, while pre-sales helped Gallic exports to Blighty rise more than 35% to $24.3 million. Italy, France’s biggest client in 2005, spent 13% less last year at $21 million.
Some 60% of French TV exports sell in Europe.
Animation, France’s biggest TV export genre, repped a stable 42% of total revenues at $9.06 million, while docu sales and pre-sales rose 9% to $51.2 million. Drama exports were stable at $39.3 million, 18.4% of the total.
Some 200 buyers have gathered in Biarritz since Monday for TV France Intl.’s annual French TV sales Rendezvous, which wraps Friday.