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Edinburgh fest draws Joost founder

Friis to deliver inaugural Futureview Lecture

LONDON — Janus Friis, the Finnish founder of IPTV service Joost, will deliver the inaugural Futureview Lecture at this year’s Edinburgh Television Festival.

Other speakers confirmed as the talking shop opens for registration are Ben Silverman, executive producer of “Ugly Betty”; writer Lionel Shriver, who will discuss television and violence in the aftermath of the Virginia Tech shootings; and TV personality Cat Deeley.

At a session entitled “If I Can Make It There, I’ll Make It Anywhere,” creatives will talk about breaking into the U.S. market.

Peter Barron, the talking shop’s advisory chair, said: “The aim has been to assemble a cast list from the hottest shows, the most exciting new technology and the biggest TV controversies of the year.”

Earlier this week it was revealed that BBC anchor Jeremy Paxman will give the MacTaggart lecture.

Festival runs Aug 24-26.

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