LONDON — Disney-ABC Intl. Television and Channel 4 Finland have announced a breakthrough on-demand deal for “Ugly Betty,” “Grey’s Anatomy,” “Lost” and “Desperate Housewives.”
Users will be able to download the shows four days after they air in the U.S. for a charge of Euros 3 ($4.2).
It is the first time Disney has introduced multiple network series to an international market so soon after U.S. broadcast and will be known as “Hot from the U.S.”
The arrangement, to launch at the end of September, was announced by Jim Brehm, senior vice president, sales, Disney-ABC Intl. Television, Europe Middle East and Africa, and Pirjo Airaksinen, senior VP, Channel 4 Finland.