LONDON — Disney Channel has become the first third-party channel to come onboard BSkyB’s proposed new terrestrial pay-per-view service Picnic TV.
The advertising-free tyke web will be available between 6 a.m. and 6 p.m., offering a mix of Disney Channel and Playhouse Disney fare.
BSkyB, whose dominance of the British pay TV market is under investigation by regulators, is waiting for Ofcom to green light the new service, which, ideally, would have been up and running by now.
Picnic is aimed at the eight and a half million or so U.K. homes that have digital terrestrial service Freeview.
In addition to Disney, Picnic’s channel lineup will include entertainment service Sky One, Sky Sports 1 and Sky Movies.