Discovery Asia goes green

Network to offer eco-friendly programming

Discovery Networks Asia will launch in March a Planet Green programming block on flagship network Discovery Channel, reaching 115 million households in 24 countries and territories.

Announcement was made at the Cable & Satellite Broadcasting Assn. of Asia Convention in Hong Kong on Thursday.

The block will launch with 50 hours of programming in 2008, from Asian stories produced out of the region to global specials drawing from Discovery’s $50 million investment in content dedicated to the preservation and protection of the environment.

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