Broadcaster takes Fremantle hit
MADRID — The near two-year-old Spanish broadcaster Cuatro has acquired the format to NBC summer hit “America’s Got Talent” from FremantleMedia.
The talent show will be reversioned for Cuatro by the FremantleMedia Spanish subsid Grundy Producciones in an ongoing relationship between the network and the production house.
Grundy Producciones produced Cuatro’s redo of “The X-Factor,” which — like “Got Talent” — was originated by Simon Cowell.
Spain’s “Got Talent” remake will air in 2008 as “one of Cuatro’s big primetime bets,” said Fernando Jerez, Cuatro programming director.
Deal reflects the international hit status of “Got Talent,” which has sold to more than 80 countries. It also reps a further step in brand broadening for Cuatro.
The highly successful Sogecable free-to-air analog web has built audiences rapidly, taking a 7.2% market share last month, principally by becoming appointment viewing for classy U.S. dramas led by “House,” which bowed its fourth season Thursday to a 17.7% share and 3.4 million viewers.
But Cuatro’s also consolidating a strong line in modern big-studio talent shows.
This summer “X-Factor” chalked up an above-channel average 11.3% share, a light entertainment record for Cuatro.
“Having consolidated international fiction, Cuatro’s aim is to air the latest generation of modern talent shows, both coach formats such as ‘Supernanny’ or big galas such as ‘Got Talent,’ ” Jerez said.