Local drama also popular
Horatio Caine reigns in Spain.
“CSI: Miami” averaged 5.1 million viewers for a 27.7% share in its Monday primetime slot on broadcaster Telecinco, making it Spaniards’ favorite TV drama over the 2006-07 season, according to a study by audience analysis company Multimedia Corp.
Its progenitor, the Vegas-set “CSI,” came in eighth overall for last season, which ran from September 2006 to June 2007.
Gil Grissom and company notched up a larger share at 29.3% but a smaller audience, 3.9 million, owing to the fact that “CSI” usually played in a later primetime slot on Mondays.
The Spanish press has been awash with reports on U.S. TV series since “House” bowed on startup broadcaster Cuatro, which launched in November 2005.
But for all the media feeding frenzy, domestic fiction still took eight of the top 10 spots in TV series rankings in Spain.
The domestic charge is led by a clutch of old warhorse franchises, topped by Telecinco sitcom “Aida” (4.9 million, 28%).
Confirmation of “CSI: Miami’s” supremacy in Spain came as “Jericho” bowed to a promising 24.2% and 3.6 million viewers, and 23.2% and 3.5 million for its first-season opening episodes on Telecinco, which has a knack of picking up mass-appeal U.S. series.
Meanwhile, “CSI: New York” and “House” bowed just outside the top 10 but came in third and fourth in foreign skeins, after “CSI: Miami” and “CSI.”
“CSI: New York” notched up 3.2 million for a 30% share, and “House” counted 2.3 million for 19%, which nearly tripled its broadcaster Cuatro’s 7.4% channel share.
“ ‘CSI’ has held, while most series have been hit by audience fragmentation and an erosion of interest in the case of older skeins,” said Multimedia Corp. prexy Eduardo Garcia Matilla.