“Law & Order: Criminal Intent” is making a ratings killing in syndication.
NBC Universal Domestic TV Distribution has bucked conventional wisdom by selling the show station by station as a Monday-Friday strip.
Hourlongs have tended to go straight to cable nets in the last several years, but the NBC syndie arm’s gamble has paid off here as the rerun ratings continue to rise.
The show landed 2 million viewers last week and continued to attract women 18-49 and women 25-54. “Law & Order: CI” is also improving time periods, notably in Chicago: In its 10 p.m. timeslot on WPWR, the show saw a 125% increase in women 25-49 over last year’s block of “Scrubs” and “King of the Hill” reruns.