Broadcaster pacts with Hearst on TV deal

Canuck broadcaster Corus Entertainment announced Thursday that it has inked a deal with Hearst Corp. to launch a Canadian version of Cosmopolitan Television early next year.

Niche net Cosmopolitan TV Canada will be a joint venture of Corus and Hearst based on the women’s magazine. Cosmopolitan TV outlets already exist in Spain and throughout Latin America.

“With our past experience in creating successful niche-targeted television services and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus,” said Corus CEO John Cassaday.

The Canadian channel, which will be available to digital cable and satellite subscribers, will target women 18-34 — a younger demographic than that of Corus’ other femme-focused web, the W Network.

Cosmopolitan TV will include entertainment and lifestyle programming, including comedy and drama, self-help shows and pics.

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