Broadcaster pacts with Hearst on TV deal
Canuck broadcaster Corus Entertainment announced Thursday that it has inked a deal with Hearst Corp. to launch a Canadian version of Cosmopolitan Television early next year.
Niche net Cosmopolitan TV Canada will be a joint venture of Corus and Hearst based on the women’s magazine. Cosmopolitan TV outlets already exist in Spain and throughout Latin America.
“With our past experience in creating successful niche-targeted television services and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus,” said Corus CEO John Cassaday.
The Canadian channel, which will be available to digital cable and satellite subscribers, will target women 18-34 — a younger demographic than that of Corus’ other femme-focused web, the W Network.
Cosmopolitan TV will include entertainment and lifestyle programming, including comedy and drama, self-help shows and pics.