“Big Brother” closed its fourth season Monday with record audience numbers for Telefe — a success on which the Argentine broadcaster hopes to build later this month with a celebrity version of the reality skein.
“Gran Hermano,” as the show is known here, drew a 39.1 rating during its 9:30 p.m.-1 a.m. airing, its strongest in the four-month season.
Telefe brought back “Big Brother” on the bet that it would find a new audience after a four-year absence, giving it a fresh focus on competition.
Telefe will bow a fifth season at 9 p.m. on Sunday, this time locking up 14 big names for a two-month version. Carlos Nair Menem, son of former president and now Sen. Carlos Menem; former boxing champ Jorge “Locomotora” Castro; and thesp Fernanda Leil have spots in the house.