You will be redirected back to your article in seconds

Brazil goes digital Dec. 2

Analog signal will be turned off by 2016

RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony.

A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off.

Despite the heavy investment, free-to-air broadcasters welcome the change to digital as an opportunity to maintain their dominance. They traditionally pocket about 60% of the total ad spend in Brazil.

However, the high cost of equipment may hinder rapid take up. The prices of set-top boxes range from $270 to $600 while the price of ISDB-built-in TVs varies from $4,400 to $ 8,200.

Government officials are considering lowering the taxes on digital equipment to stimulate the transition.

Despite the cost, local manufactures expect to sell between 9.5 million to 17.7 million set-top boxes and digital TV sets from 2008-2010. Some 48 million households have analog TV sets, 92% of the country’s total households.

More TV

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    RIO DE JANEIRO — Brazil’s first free-to-air digital TV transmission will begin on Dec. 2 in Sao Paulo during a formal ceremony. A variation of Japan’s ISDB standard, digital will gradually be extended to the rest of Brazil by 2016 when the analog signal will be turned off. Despite the heavy investment, free-to-air broadcasters welcome […]

More From Our Brands

Access exclusive content