This too is NATPE.
Although most of the 8,000 participants at the annual sales bazaar sports suits and ties during business hours, what they do afterwards can vary considerably.
At least one company is hoping they let their hair down, at least while they’re crossing the street.
Enter the Red Light Fights – Vegas-style, an “event” created to promote a company called BodogFight.
The Fights are mobile matches that feature two martial arts experts sparring with each other in real rings attached to a 16-ft box truck. When the vehicle stops a loud bell will sound and a scantily clad Bodog Girl will walk across the ring holding a round card and the sparring will begin.
“Red Light Fights are a unique way to take the BodogFight brand message to TV programmers and the general public, while giving traffic-bound drivers the thrill of catching a hot Bodog Girl and a mini-fight. This is one time you won’t mind waiting at a stop light,” Calvin Ayre, Bodog.com Founder and BodogFight creator, said.
In addition to repping BodogFight, BodogTV will be promoting the company’s other shows – “Calvin Ayre Wild Card Poker” and “Bodog Battle of the Bands.”
Bodog.com is headquartered in Antigua and licensed in the U.S. and Canada.