BMW will greenlight additional 13 half hours
Los Angeles-based Bennett Media Worldwide (BMW) has just licensed its series “Bikini Destinations” to Playboy One in the U.K. The series of 30 half-hour episodes will air on Playboy TV’s newly-launched free service carried on the BSkyB satellite platform.
As a result of continuing demand from the 40-odd foreign networks that have run the first two seasons of the show, BMW prexy Paul Rich said the company would greenlight an additional 13 half hours for delivery in May.
“In launching our new channel, we are actively searching for the high-end content that will appeal to general audiences. This show caught my attention right away as an ideal programming match for our line-up,” said Playboy One programming head Richard Ings.