Berlusconi tightens grip on content

Hold on Medusa, Endemol increases

ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa.

Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had not acquired in May.

At the same time, Mediaset is absorbing sister film company Medusa, which will expand the existing integration between Italy’s top commercial TV network and the country’s leading film production and distribution company.

Previously, the two outfits had been separate units of Berlusconi’s Fininvest holding.

Edam Acquisition has launched an offer of Euros 24.55 ($33.4) a share, valuing the 25% of Endemol at Euros 767 million ($1.04 billion). It had bought 75% of Endemol from Spain’s Telefonica for Euros 2.63 billion ($ 3.6 billion). The current bid begins on July 5 and ends on August 3, it said in a statement.

Mediaset paid Euros 152 million ($207 million) for Medusa, a price based on an estimate made by Lehman Brothers, it said. The production/distribution/exhibition outfit is Italy’s top local distributor.

Both Endemol and Medusa represent ways for Mediaset to diversify away from the Italian TV market, presently plagued by an advertising downturn and possible regulatory hurdles, while shoring up its potential as an international content provider.

More TV

  • DUBAI, UNITED ARAB EMIRATES - DECEMBER

    Dubai: Festival President Abdulhamid Juma on Growing The Market and Opening to TV

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

  • oprah actors on actors

    Oprah Winfrey to Receive 2018 Cecil B. DeMille Award at the 75th Annual Golden Globes (Watch)

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

  • Robert Knepper

    Warner Bros. Finds 'No Evidence of Wrongdoing' by Robert Knepper on 'iZombie' Set

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

  • Godless

    TV Review: 'Godless' on Netflix

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

  • The Office

    TV News Roundup: Comedy Central Acquires All Nine Seasons of 'The Office'

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

  • 50 Cent Power

    Curtis '50 Cent' Jackson Extends Overall Deal With Starz

    ROME — Silvio Berlusconi’s Mediaset is tightening its grip on content producers Endemol and Medusa. Completing their Endemol acquisition, the Edam Acquisition buy-out group led by the Italo broadcaster — in partnership with John de Mol and Goldman Sachs — on Wednesday announced their expected bid for the remaining 25% of Endemol, which it had […]

More From Our Brands

Access exclusive content