Don’t think it’s an exaggeration to say that among industry insiders, the talk of NBC U’s Spago party on Saturday night was the happening that started late Friday and stretched through dawn at the blow out hosted by Ben Silverman and L.A. nightclub maven Brent Bolthouse at a 10,000-square foot rented mansion in the Mt. Olympus area. (Everybody described it to me as ‘the SoHo House’ from two years ago when that London club made a stand here for a few days during the run-up to the Oscars.)
It was a shuttle-in kind of exclusive affair, albeit one with a big guest-list. Attendance estimates varied from 1,500 to 2,000. One thing that is certain — the bash was not underwritten by NBC U — on that point Peacock execs were emphatic. Emphatic.
I’m told that the soiree was in keeping with the style of the youthful exec who has vowed to “bring sexy back” to the Peacock’s air. Apparently there were plenty of bikini-clad party favors spread around, a caged tiger to greet guests at the entry to the mansion compound and lots and lots of cognizati and beautiful people.
The best description of the scene from someone who attended (I can’t personally vouch for how accurate it is but I trust the source):
“It was 10 percent TV people; 20 percent bimbos; 40 percent movie people and execs and agents; and the rest Hollywood hangers-on” and club-crawler types, undoubtedly brought in by Bolthouse, who’s busy tonight lending his charms to DirecTV’s party in BevHills.
That said, a number of folks noted that for all its trappings it was a “sedate” atmosphere mostly dominated by industry gossip and schmooze. Even the tiger fell asleep, some attendees observed. As one scribe on an NBC series put it: “For a sleazy Hollywood party, I had a great time.”
Music was via DJ, not live, and food was fabulous, by all accounts from people who were munching Spago vittles at the time, so it was up against a tough comparison.
One person told me that Paris Hilton made the scene, but again, can’t entirely vouch for it.
4 a.m. seemed to be a common time for people to have pooped out and cleared out, though I’m told Ben left earlier. A dozen hours later, NBC U’s man of the moment was whirling around the Spago party on Saturday, looking none too worse for wear. I got a Ben drive-by handshake and cheek-peck at Spago but he didn’t stop to chat, or let me give him grief for leaving me off his invite list.