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BBC’s iPlayer set to bow July 27

British users will be able to download shows

LONDON — BBC on-demand service the iPlayer will bow in the U.K. on July 27, a few months earlier than planned.

British users will be able to download BBC fare from seven days after transmission to view on their PCs.

Auds will have 30 days to watch the shows before they are automatically deleted.

The pubcaster is in discussion with a wide range of potential distribution partners, including MSN,, AOL, Tiscali, Yahoo, MySpace, Blinkx and Bebo.

At launch, the service will operate only on Windows PCs, but a version for Mac users could be up and running by the fall.

BBC director general Mark Thompson said: “BBC Television launched color TV in July 1967. The iPlayer is at least as big a redefinition of what TV can be, what radio can be, what broadcasting can be, as color television was 40 years ago.”

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