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Audiences tune in to ‘AMAs’

ABC, Fox come in strong on Sunday

ABC’s coverage of the “American Music Awards” landed the kudocast’s best numbers in three years on Sunday, even though Fox had a strong showing of its own courtesy of its animated comedies.

For the Alphabet, the “AMAs” averaged a 4.8 rating/11 share in adults 18-49 and 11.8 million viewers overall, finishing first or second (to Fox) in most key categories from 8 to 11 o’clock. The awards show, hosted by Jimmy Kimmel, was up slightly vs. last year’s airing on a Tuesday and delivered its best numbers since 2004.

Fox took advantage of a huge NFL overrun (a 10 demo rating is a possibility in the nationals from 7 to 7:30 p.m.), with “The Simpsons” (5.3/13 in 18-49, 10.6 million viewers overall), “King of the Hill” (4.3/10 in 18-49, 9.2 million viewers overall), “Family Guy” (5.4/12 in 18-49, 10.5 million viewers overall) and “American Dad” (4.0/9 in 18-49, 8.1 million viewers overall) all above average. “King,” which moved back to the higher-profile 8:30 p.m. slot this fall, logged its best demo scores in four years, while “Dad” had its highest rating since January.

At NBC, the New England Patriots’ 56-10 demolition of the Buffalo Bills averaged a 4.9/12 in 18-49 and 13.5 million viewers overall on the net’s affils from 8:30 to 11 p.m., with the national averages expected to come up by about 10%. It became clear in the early going that the game wouldn’t be competitive, and auds began fleeing about an hour into the contest.

CBS was paced by “Amazing Race” (3.8/9 in 18-49, 12.5 million viewers overall), which was on the high end of its range and seemed to benefit from a lack of unscripted competition on ABC (“Extreme Makeover: Home Edition” is the usual slot occupant). “Cold Case” (3.2/7 in 18-49, 13.9 million viewers overall) was about average, while “Shark” (2.9/7 in 18-49, 13.0 million viewers overall) rose to a season high at 10 o’clock.

Preliminary 18-49 averages for the night: Fox, 5.3/13; NBC (7:30-11 p.m.), 4.5/11; ABC, 4.2/10; CBS, 3.3/8; Univision, 1.2/3; CW, 0.5/1.

In total viewers: CBS, 13.5 million; NBC (7:30-11 p.m.), 11.7 million; Fox, 11.6 million; ABC, 10.7 million; Univision, 2.8 million; CW, 1.3 million.

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